Creating Visual Interest17 October 2021 ascameron

Corporate Photography – anything can be visually interesting

A couple of weeks ago I was taking photographs for a client who operates in the Social Housing Sector throughout the London and the South East. Perhaps not the most glamorous of subjects but I wanted to make it so. The client provides maintenance and refurbishments services, which again aren’t all that photogenic but that was the challenge.

Without having any choice about locations, dates, times, or people, I had to think on my feet and find the visual story that celebrated the work these people did and the residents they worked for.

Business Photography. Andrew Cameron Commercial Photographer.
With the trees casting shadows on this apartment block it looked very different from this side. If I had made a photo from the other side of the building it would have highlighted the pre-fabricated material.
Business Photography. Andrew Cameron Commercial Photographer.
By including the landscaping it takes away from the harsh angles and greyness of the building.
Business Photography. Andrew Cameron Commercial Photographer.
I positioned the car and the subjects in this spot to take advantage of the dappled light and add some visual interest.
Business Photography. Andrew Cameron Commercial Photographer.
This person was fitting a new kitchen but there wasn’t really much to see because he had only just started. By bringing him to back door I was able to create some depth and hint at what he was working on.
Business Photography. Andrew Cameron Commercial Photographer.
I used the same technique here – I brought the guys outside to discuss the tiles they were about to use on the kitchen wall.
Business Photography. Andrew Cameron Commercial Photographer.
Using available sunlight to create a more interesting image of someone using an electric screwdriver.
Business Photography. Andrew Cameron Commercial Photographer.
Not ‘asking’ them to smile, but constantly chatting in order to genuinely make them laugh.

I had no control over the weather, people or locations but I made the best of each situation to create photographs that this client has never seen before. They’ve taken photos of the places they work and their people at work, but never quite like these. And for that reason they are a success.

It may not be the most glamorous photo shoot but as a business photographer or commercial photographer, if I can surprise a client by presenting their world in a way they haven’t seen before, then I have achieved something.